Anti-slavery charity, Unseen UK, was at imminent risk of losing its lifesaving helpline. With time running out, we created a reactive campaign to drive donations and secure urgent funding.
The idea was to hide stories in plain sight, showing both the romantic promise and brutal reality — Mimicking the lies told to victims by human traffickers. The campaign drew it’s inspiration from insta-poetry and consisted of lenticular/hand-redacted outdoor print and building projections.
Our strategy was to drive the entire campaign directly to social media, urging the public to ‘go green for the unseen’ in solidarity for Anti-slavery day. This resulted in a full social movement with an overwhelming response from both companies and influencers across channels. In two weeks, we not only raised a ton of awareness but were able to help secure funding for another year.