LEGO Foundation: Together for Play.

Growing inequality and a global pandemic plunged education and learning systems into crisis. And across Brazil, Colombia, Rwanda, and South Africa, inequality and segregation have turned play into a privilege.

We designed and named the Together for Play brand using colourful splashes that evoked balance between playfulness and youth. Then, a unique local brand was created for each country, with a distinct colour palette and design scheme to tie into cultural norms, traditions, and aesthetics. We also built a website that served as a hub for the project and the country initiatives.