#loveyourlabia

︎ illustration, art direction, graphic design

Predominantly due to social pressure, more and more girls are questioning whether their vulvas are “normal”. This has led to a huge increase in cosmetic labiaplasty surgeries over the past decade.

On 14th February, we teamed up with Modibodi and The Vagina Museum to swap vagina shaming for vagina praising.

Our idea bloomed in the form of a living installation, featuring 800 real roses arranged in the shape of a vulva. Each rose, beautiful in its unique shape and size. We installed the piece on Valentine’s day and invited passers-by to take a rose and share our message with the hashtag #loveyourlabia.

In one day, just a week after the project’s inception, all 800 roses were taken and the project was covered by both UK and foreign online press.