Live + Breathe.

We joined forces with the musician and activist Love Ssega to create LIVE + BREATHE, a campaign to help Lambeth residents speak up for clean air. Taking inspiration from youth pop culture and the vibrant streets and communities of Lambeth and Southwark, our creative work celebrates the variety of activities, communities and groups that exist alongside each other: the things people live and breathe for. We aimed to cut through with bold, positive and relatable language, and imagery that was empowering, diverse and authentic.